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UNIQLO has announced that its UNIQLO x SWEDEN ATHLETE Collection will debut at its Fahrenheit88 store on Monday, 3rd June. Themed The High-Performance Simplicity of LifeWear, this special summer 2024 range was developed in close collaboration with the elite Swedish athletes of “UNIQLO TEAM SWEDEN”.
The collection seamlessly blends outstanding functionality with sophisticated styling for use in sporting competitions or on city streets.The lineup showcases high-performance UNIQLO fabrics* to enhance performance. These include fast-drying DRY EX, Ultra Stretch that stretches freely vertically and horizontally, AIRism that swiftly wicks away sweat to maintain comfort, and UV Protection.
Extensive testing at the Weather Simulation Chamber at UNIQLO's Ariake headquarters replicated summer temperatures and humidity to optimise comfort. Improvements included mesh cutouts and ventilation holes in areas prone to intense perspiration. Reflector logos on items denote their links to the collaborating athletes.The simple, yet, refined designs testify to extensive athlete feedback, infusing functional beauty into everyday wear.
UNIQLO × SWEDEN ATHLETE COLLECTION will be available at UNIQLO Fahrenheit88 and via the uniqlo.com online store.
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