AS part of its continuous rebranding and expansion plan post-pandemic, successful Filipino food enterprise Gerry’s is all set to open at least 15 new outlets by 2024—all fully clothed as a family restaurant with a homey ambience and extensive menu. Gerry’s Vice President for Marketing Francis Villaluz bared a list…
THE facade of the newly renovated Gerry’s first branch along Tomas Morato in Quezon City.AS part of its continuous rebranding and expansion plan post-pandemic, successful Filipino food enterprise Gerry’s is all set to open at least 15 new outlets by 2024—all fully clothed as a family restaurant with a homey ambience and extensive menu.
“I think some of them were put on hold during the pandemic,” he admitted. “But when we saw the business environment was changing, we [decided to] resume the opening now [that the Covid-19 crisis is over].”MONTHS prior to the Asian financial crisis that crippled the economies in the eastern and southeastern parts of the region, Gerry’s Grill owners Gerry Apolinario and Jerome Ngo opened its first branch along Tomas Morato on February 14, 1997.
In terms of its offerings, the menu now has less options on drinks and “pulutan” compared to an extensive lineup of local cuisines as the store now caters more on the diners than the “gimmick” crowd. “This is the new look we wanted to give our customers from the previous one, which was open air, dim, and a party place. Now the lighting is more inviting, brighter, and fully air-conditioned. Right now, the emphasis is on family,” Apolinario, the president and chief executive officer of Gerry’s, said in a previous interview.THROUGH the years, Gerry’s has set an example of a resilient business that has stood the tests of time.
In order to cope up with the situation, Villaluz conceded that they also resorted to cutting down on utilities consumption and number of employees.
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