Shanghai: German camera maker Leica has become the latest company to draw fire over an advertisement deemed offensive in China, distancing itself from a short film that broaches the taboo subject of the 1989 Tiananmen protest crackdown.
A short promotional film released this week depicts Leica-wielding photojournalists at work in danger zones around the world, focusing on the struggle to get in place for the famed “tank man” photo.
The demonstrations were violently suppressed by armed forces, with hundreds and perhaps thousands believed killed. The video ends with an image of Leica’s logo and the statement “This film is dedicated to those who lend their eyes to make us see.”
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