German shoppers, who enjoy some of Europe's cheapest groceries, are being asked this week by discount supermarket Penny to pay extra for some items to cover their 'true cost' as it seeks to raise awareness of the environmental price of producing food.
A pack of sausages is pictured next to a price tag, with a reference to the Europe-wide "true costs" campaign week by the discount supermarket Penny, in which nine selected products are given the calculated "real price" as the sales price, under consideration of the environmental costs, in...
"We have to face the uncomfortable message that the prices of our food do not reflect the subsequent costs that arise for the environment and society," Penny board member Stefan Goergens told Reuters. Scientists from the Technical University of Nuremberg and the University of Greifswald will study how consumers react to Penny's new prices, the company said.than a year ago, preliminary data from the federal statistics office showed on Friday.
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