This year's contest has a major twist -- and it involves the parents.
"Whether your baby looks just like you or you have a hilarious throwback image of yourself as a baby to share, Gerber wants to see pictures of both parent and child and hear more about your story," says a company press release.The new Gerber Spokesbaby will assume “Chief Growing Officer” and be featured on the brand’s social media channels and in marketing campaigns.
To celebrate the contest's 13th anniversary, Gerber will make a matching donation to March of Dimes' maternal and infant health programs. Last year's winner was Isa Slish, then 7 months, who was the first Gerber baby with a limb difference. Isa and her parents John and Meredith Edmond, Oklahoma, were informed she won on"Well this is unexpected!" remarked Meredith."We're just so amazed. We couldn't think of a better company for her to be the face of."TODAY.comEarlier this year, Isa, who was born without her fibula and right femur, received a prosthetic leg and learned to take her first steps.
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