With the 2022 Game Awards days away, GeoffKeighley reveals what fans should (and shouldn't) expect from this year's ceremony.
When The Game Awards was first established in 2014, it almost felt like an act of counter-culture. Despite the fact that games were starting to mature and push narrative boundaries at the time, the medium still struggled to be taken seriously at a mainstream level. The idea of games getting a glitzy awards show almost felt like an act of rebellion — something that was cemented by Joseph Fares’ iconic Oscars diss at the show’s 2017 ceremony.
Related Balancing act For Keighley, the increased dissection of The Game Awards over the years comes as no surprise. “The root of it is that people care about this show a lot. It represents their passion point, their hobby. We’re hyper conscious of that,” he tells Digital Trends. That high bar extends to what’s actually shown during the broadcast. Expectations for Keighley-produced livestreams have ballooned in the past two years as game companies have been more willing to trust shows like The Game Awards with their biggest reveals. That always has a chance of backfiring though, as events like this year’s Summer Games Fest kickoff stream left some players underwhelmed by a lack of Elden Ring-caliber premiere.
“It’s unfortunate that these things happen, and oftentimes there are just so many partners and things involved in these games,” Keighley says. “We’ve never had a leak from our show team over all these years. I was talking to one team last week who’s announcing their game at the show who are like, ‘We have a spreadsheet of 143 things we have to do after the game gets announced. Turning on social accounts, posts, blogs, web lists.
Other changes are much grander, and that’s where the show faces some of its most difficult challenges. Last year’s Game Awards took place amid reports of Activision Blizzard’s long history of workplace misconduct. In what would become a defining moment for the show, Keighley opened the broadcast by shining a light on the widespread abuse issue in the video game industry and called for companies to do better.
Evolution is the key word for The Game Awards as it closes in on its 10th year. The show continues to grow because it understands that the gaming industry is constantly changing too. It has to rise to meet the medium it covers, which means that it can never get too precious about its structure. That sets it apart from other awards institutions like the Oscars, which can often come off as out of touch.
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