General Motors And MACRO Announce Multicultural Marketing Executive Pipeline Program; Applications Open Until April 15

General Motors and media company MACRO announced the launch of The General Motors Marketing Academy Powered by MACRO, a five-month program to prepare the next generation of multicultural marketing …

announced the launch of The General Motors Marketing Academy Powered by MACRO, a five-month program to prepare the next generation of multicultural marketing executives. This program focuses on business and professional acumen, enabling each participant to successfully grow in marketing and media while creating a diverse talent pipeline of skilled and deserving executives in marketing, branding, public relations and communications.

The General Motors Marketing Academy Powered by MACRO program will identify eight exceptional diverse candidates in the early stages of their careers for this curriculum-centered opportunity. During monthly meetings, best-in-class marketing executives, storytellers, speakers and advisors will discuss topics such as scalability, best practices, market trends, positioning, navigating the corporate structure, and building a client base.

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