AFTER dealing with “boomer” bosses most of my career, I realized I need to understand a totally different generation when it comes to content creation—the “zoomers.” Generation Z or “zoomers” refers to the generation born between 1997 and 2012, following millennials and in a few years, they will become the…
AFTER dealing with “boomer” bosses most of my career, I realized I need to understand a totally different generation when it comes to content creation—the “zoomers.”
YouGov’s survey covered 2,500 consumers targeting Gen Z and Millennials in five Southeast Asian markets—Malaysia, Indonesia, the Philippines, Thailand and Vietnam—who play games on their mobile devices at least once a month. This “smartphone” generation also spends more hours engaged in mobile activities. They spend more hours per week than their Millennial counterparts for all online leisure activities, such as messaging and social media interactions, and intend to spend even more time on their mobiles in the future.
Almost half of the respondents say they intend to replace their current mobile phone before the end of 2024 in SEA, with affordability a top motivator dictating young consumers switch to a mid-range brand for almost half of the respondents. Gaming capability and performance is also a key factor in this next new phone purchase decision, with 44 percent of those surveyed stating it as “very important” with the emphasis on long battery life, high-performance processors and larger storage capacity largely driven by gaming considerations.
To live up to its philosophy of offering “everything you need, nothing you don’t.” Ng said that one of the strategies they use is N-1.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Acorda: Murder of 2 teens could affect PNP trust ratingCAGAYAN DE ORO CITY – The deaths of two innocent teenagers in the hands of lawmen in Navotas City and Rizal last month could affect the trust rating of the Philippine National Police, said PNP chief Police Gen. Benjamin Acorda Jr.
Read more »
PNP morale affected by bad eggs, Sermonia admitsCAMP NAKAR, Lucena City, Quezon – A few bad eggs could affect the morale and welfare of the 228,000-strong Philippine National Police, admitted Police Lt. Gen. Rhodel Sermonia, PNP deputy chief for administration.
Read more »
Korea’s No Brand announces sale at Shangri-La Plaza storeNo Brand Korea’s Shangri-la Plaza store announced that it is holding its first and biggest sale on Sept. 2 to
Read more »
Experience Lancome's luxury beauty services for freeZendaya's trusted beauty brand is back here in the Philippines
Read more »
The Medical City garners prestigious accolade as Asia’s Best Employer BrandIn a resounding triumph, The Medical City (TMC) emerged as the sole healthcare provider in the Philippines to be given the title “Asia’s Best Employer Brand” at the 18th Employer Branding Awards. This recognition is a testament to TMC’s dedication to fostering a positive and empowering work environment for its…
Read more »
Acer wins 12 Red Dot awards, including Acer Day #MakeYourGreenMark campaign spearheaded by Acer PhilippinesThe Acer Day MakeYourGreenMark campaign received a Red Dot award for Advertising and 11 other awards for the brand’s initiatives
Read more »