Geely's decision to enter the Australian market instead of Proton has sparked mixed emotions, questioning the future of the Proton brand, especially in right-hand drive markets and electric vehicle segments.
The choice of Geely as the brand to enter Australia instead of Proton is also something to think about deeply. After all, Proton was being its most successful model. The idea that Geely ’s global brand awareness and equity have grown to levels deemed sufficient to relegate the Malaysian brand’s 22 years in Australia , creates many different emotions.– and we suspect this Cape Town ain’t big enough for the both of them.
Is Geely losing patience and faith at Proton’s slow growth rate? Or are Proton’s own branding and name recognition to blame? Although it has made great strides post-Geely, Protonin Malaysia, and still has some way to go to build up its reputation in ASEAN and other markets. It’s been over seven years.and others are making headlines all over the world, while the Geely name is relatively unknown outside of China. This latest move should change that.
Geely Proton Australia Brand Awareness Electric Vehicles Right-Hand Drive
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