Gary Smith Ford and the $140,600 F-150 Lightning
They entered the MSRP twice? Not a chance— and a quick glance at the dealer’s addendum sticker shows anyone in the know that this was definitely an intentional cash grab. Allow me to explain:That’s not the MSRP they’re showing— that’s a Market Adjustment. In both CDK and Reynolds and Reynolds’ systems,— one that requires someone to manually select “Market Adjustment” from a menu, and then manually enter in the amount to charge.
And, of course they’re trying to snag the money. Why? Because the penalties Ford levies on its dealers aren’t enough.
Remember, they only pay the penalty if they sell the truck. If they did, they’d still pocket $44,554 over the sticker price of the Lightning. It’s no wonder they’d at least try something like this— but the fact that they’d try something like this and not even have the decency to throw in their $1,495 VEPP? That’s just gross.
, pricing drama, and more to people frothing with rage at their latest exposure to random shenanigans. But with Gary Smith Ford effectively daring the Blue Oval to come in and snatch their franchise away from them in a fit of greed and arrogance, I just can’t.
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