For Variety VIP+ Subscribers: Why Gaming Is Hollywood's Next IP Frontier
These two events are related. Not just because “Mario” and “Zelda” are two of Nintendo’s most pivotal franchises but because gaming is an undeniable fixture of mainstream culture.
Still, some of the biggest franchises are showing their age. It’s time to refresh, and that refresh must be able to resonate with new generations of moviegoers.of entertainment, as they are by some calculations bigger than film and recorded music combined. The most popular games are cultural artifacts that come with massive built-in audiences.
The game-to-movie trend certainly isn’t a brand-new aspect of the film industry. Capcom’s “Resident Evil” had a long-running film series at Sony Pictures, which also made two films based on the popular “Angry Birds” mobile game. Beyond the AAA gaming titles, there are other, less obvious game-related opportunities. Have you played “Adopt Me!”? Probably not, yet it’s an in-game experience that has produced more than 60 billion visits since its inception five years ago. From the perspective of “attention is value,” imagine the amount of engagement this IP has amassed in a short period of time.
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