SANTIAGO : Athletics great Carl Lewis, the Pan American Games' most illustrious alumnus, paid a visit to Santiago on Saturday offering his support for the troubled quadrennial event and suggesting the key to survival could be a Pan Am sports channel.
Limited to a handful of recognisable athletes, the Pan Am Games, like the Commonwealth Games, have struggled to get noticed and remain relevant in an increasingly competitive sporting landscape.
The Commonwealth Games are desperately searching for a city to step up and take on their 2026 event after Australia's Victoria withdrew as host while Chile was awarded their first Pan Ams by default when Buenos Aires, the only other contender, pulled out. The U.S. consistently brings one of the biggest contingents to the Games and regularly finishes at the top of the medals table yet the biggest media outlets have largely ignored the event.
"Times are different, in the United States especially," said Lewis."We are all fighting for television, everyone's fighting for attention."I think in the future we will have a Pan Am Sports channel and events like this will have their own channel.The opportunity the Games offer now is mostly to up-and-coming athletes, who are often getting their first taste of international competition as was the case for Lewis.
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