LONDON : As part of a push by the International Olympic Committee to embrace artificial intelligence (AI) in Paris, the Games' broadcaster is stepping up its use of the technology - but not without concerns about the risk of "deepfakes".
A man walks near a flag with the logo of the Paris 2024 Olympic and Paralympic Games in Paris, France, March 25, 2024. REUTERS/Gonzalo Fuentes/ File photo
"In Paris we will take this to a completely different level," Yiannis Exarchos, OBS chief executive, told Reuters at an event in London on Friday to discuss the role AI will play at the Paris 2024 Games. OBS is also working with chip maker Intel to generate fast, AI-originated highlights."The Olympics has a huge amount of content so our broadcasters will be able to generate very, very fast highlights of different events per country, per athlete, per sport, per mood, and customize the experience for the audience whether it is traditional television or social," Exarchos said.
This can and has led to impersonation, fraud, blackmail and the spread of misinformation and propaganda. The service's broadcasting clients include some of the biggest media companies in the world, including NBC.
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