G-Star Raw introduced its sustainable range of stretch Denim Icons that are designed for reuse.
Circularity is the name of the game in denim — and G-Star Raw is pushing the sustainability movement forward with a range of stretch denim items for spring 2020 that are specifically designed for reuse. Its sustainable Denim Icons are now available in-store and online.
Made from organic cotton and a sustainable stretch fiber, each denim piece is created with renewable energy, without any use of harmful chemicals throughout the entire production process, inclusive of indigo dyeing, making and washing of the garments — and, not a single drop of water is wasted during the wash process, the company said.
Cradle to Cradle is a nonprofit organization dedicated to the proliferation of circular design that holds brands accountable to the “most rigorous” sustainability measures in the world, by offering its coveted Cradle to Cradle Certified Product Standard for sustainably made and designed items.
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