G-Star Raw is going deeper into the technology space with its latest denim launch.
AI technology infiltrating the fashion industry
. There have been apps such as Midjourney and Stable Diffusion, which are art and image generators, and ChatGPT, which generates elaborate written responses based on a user’s prompt. While these AI platforms are still new to the fashion world, some companies have already started embracing them. For example,last December to create an immersive visual experience for its 2023 Pantone color of the year, Viva Magenta.
The AI-designed collection is also G-Star Raw’s first major initiative of the year. Last year the brand introduced a
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