The G-SHOCK 'Rooted in Toughness' S.E.A pop-up tour is set to create a vibrant and dynamic atmosphere that resonates with both G-SHOCK and 88rising fans and youths regionally, while also introducing a new generation to the brand's legacy.
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The pop-up will showcase the G-SHOCK 40th Anniversary lineup including the Clear Remix series, Remaster Black series, Recrystallized series, Adventurer’s Stone series, Flare Red series, and G-SHOCK x Eric Haze collaboration watch. Starting from the birth of the pioneering G-SHOCK DW-5600C in 1983, which marked a milestone in digital watch technology, to its current iconic status as a symbol of both durability and innovation , visitors will have the chance to witness the brand’s incredible transformation.