Ahead of the first match of the Rugby World Cup 2023 (RWC23) this weekend, a new report released today by Mastercard and the University of Bath reveals how rugby is set for a significant growth in global followers by 2025.
. The report predicts that by 2027, 50% of clubs in elite competitions around the world will be signatories to the UN Sports for Climate Action Framework, each pledging ambitious actions.
Commenting on the report, lead author and rugby science specialist at the University of Bath Professor Keith Stokes, said,"The report and the Future XV squad uncover extraordinary people and organizations working hard to create positive change at all levels of the game. "Guided by rugby's core principles of solidarity and respect, we hope this report can act as a springboard that helps to drive lasting and impactful change, which in turn will help ensure rugby continues to be a force for good in the years ahead."interventions to make the game safer for millions of players
Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard, added,"This year, we celebrate 200 years of rugby. And while it's a chance to look back, it's more importantly an opportunity to look ahead to the next 200 years of the game. As sponsor of the men's and women's Rugby World Cups, and programs like Women in Rugby, we've seen the incredible passion rugby evokes among players and fans alike.
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