Unilever Food Solutions (UFS) launched an hour-long activation, previewing the future of food.
recent Worldchefs Congress & Expo 2024 in Singapore brought together over 5,000 chefs and cross industry innovators for a four-day forum to transform the gastronomy community.
Anchored on the theme of Culinary Infinity, the UFS activation presented four of the eight trends identified in the US Future Menus Report 2024, introducing four menu items that reflect the future of culinary by four UFS chefs.Focused on pushing boundaries, the Flavour Shock menu seeks diners looking to challenge their taste buds. In an era where sensory overload is the norm, culinary creations must tear up the rulebook, crafting dishes that are experimental and extraordinary.
The Modernised Comfort Food menu by UFS Thailand executive chef Jiraroj “Pop” Navanukroh takes the classics and enriches them with culinary storytelling, heritage and a touch of nostalgia. Jiraroj gave his rendition of the trend with hissauce, giving diners hope there is much to explore and experiment with the familiar and unknown.Though the future of the culinary world is uncertain, UFS expressed hopes that these trends will open and enrich conversations surrounding it.
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