Future Citroen models to straddle multiple segments, says strategy boss Laurence Hansen
“We love to look at problems, put it in a different way and propose a solution,” said Hansen. “We won’t do that on all of our traditional cars, but in each segment we will have a proposal that's slightly different from our competitors in terms of how we see mobility – because our customers are quite different.”
Hansen said that that Citroën customers tend to be family buyers looking for comparatively affordable solutions and are “prone to go electric more than others, because they care for the planet”. Hansen said that with the C4, C4 X and C5 X, Citroën now has a full range of C-segment models, adding: “In the B-segment, we need an electric proposal, so we will renew the C3 and C3 Aircross, and they will be electric of course.”“People look at size first,” said Hansen. “You could be traditional and say 'I want a small, medium or big car', but you could also say ‘I need comfort, space and a BEV'.
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