The regulator hinted at an eagerness to rein in content that blurs the lines between ads and entertainment.
they’re exposed to an array of marketing practices that blur the line between advertising and entertainment. That’s an especially serious issue when we’re talking about young people,” FTC chairperson Lina Khan said at the event. “Developing brains are more susceptible to deceptive or harmful practices, and the immediate, and long-implementing the Children’s Online Privacy Protection Act . The commission is already in the process of updating its rules about commercial surveillance more broadly.
But the law that gives the FCC that authority only applies to TV, and doesn’t address online video or other kinds of digital content. That leaves regulators with few tools to regulate kids’ media in a moment where the amount of content available to youngIt’s a problem that’s way bigger than kids’ issues. Fewon the books to a digital world that’s moved way beyond what legislators have been able to cover.
COPPA is the only federal law that defines what content is directed at children, according to Mamie Kresses, vice president of the Children’s Advertising Review Unit at BBB National Programs, who spoke at Wednesday’s event. That leaves the FTC with ato address the problems in kids ads. COPPA is a privacy law, not an advertising law, though the ads and privacy are inextricable online
. It remains to be seen how far the FTC can stretch the boundaries of its authority to address these problems.Protecting children online is one issue everyone seems to agree on, regardless of political affiliation. Legislators across the globe have passed and proposed a number of laws on the issue in recent years.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Paige Spiranac cheekily reveals secret to Instagram success: ‘Golf and boobs’Paige Spiranac cheekily reveals secret to Instagram success: 'Golf and boobs'
Read more »
Where Do Luke Gulbranson, Craig Conover Stand After ‘Winter House’ Fight?‘Winter House’ stars Luke Gulbranson and Craig Conover didn’t see eye to eye filming season 2 of the Bravo series — exclusive BravoCon interview
Read more »
Michelle Obama Shares How She Once 'Struggled' to Get Her Kids to Eat Healthy FoodsMichelle Obama shares how she found balance in what she fed her kids.
Read more »
Nick Cannon and LaNisha Cole's Daughter Has Dedication Ceremony: PICSNick Cannon and LaNisha Cole dedicate their daughter Onyx Ice to the church in an intimate ceremony.
Read more »
This little boy’s hilarious Halloween costume is making a stinkHalloween is gonna be real gas for one kid in Oklahoma.
Read more »
How Your Eyes Influence the Way Others See You5 nonverbal messages that your eyes can communicate to others—and why they matter, by ronriggio
Read more »