From trolling to profiting: How Howard Schultz became the subject of so many Twitter 'fans.' It's a preview of what researchers expect to see on social media during the 2020 election. - brandyzadrozny and akarl_smith
account attracted 21 followers in the week it tweeted, seemingly earnestly, about Schultz’s intended campaign, often with the hashtag #theperfectblend — a reference to Schultz's time as Starbucks CEO. Its bio contained a link to a YouTube video, a nonofficial advertisement cut together from Schultz interviews and news hits, backed by The Who’s"Baba O’Riley," andwhere it urged readers to join"the mission,” and contribute to a related GoFundMe campaign, where donors of $17.
"My friend put me down for that as a joke," Spruance said when reached by phone about the online efforts to support Schultz."I'm not a supporter of Howard Schultz. My friend put me down as a low-cost prank." "I understand how that adds up, of course," Spruance said. Still, Spruance denied having authored @draft_howard or any of the Schultz fan accounts. Spruance agreed to connect NBC News with the friend whom he says"signed him up," but stopped responding to calls and texts. That same day, the blog, Twitter account and GoFundMe campaign were taken down.
Mike Olafsson, 51, a Starbucks manager from Exton, Pennsylvania, has been hoping for a Schultz run since 2013, when he registered schultz4america.com, schultz4president.com and a handful of similarly named websites.
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