Traditional retail is evolving, with new shopping models from social media platforms like TikTok quickly gaining popularity. In recent years, the marketing industry has seen an influx of everyday social media users advertising and selling their products in a seemingly one-sided battle with more prominent brand names.
Unexpectedly, the victors weren't the established businesses but the smaller creators who offered their followers a sense of approachability and charm. Geling Guo,an expert in TikTok Shop e-commerce, provides insights and advice that make the platform's new shopping structure a disruptive force in media management.
Leveraging her production management and filming expertise, Geling played a key role in the business’s growth, generating over $800,000 in Gross Merchandise Value monthly while managing 150 content creators. TikTok's algorithm further boosts engaging content, transforming regular users into influencers and creating a novel space where shopping and social media become one experience.
San Francisco saw big drop in property crimes in 2023, new data shows Even as shoplifting became a hot-button topic, the rate of larceny — the kind of crime that includes shoplifting — dropped nearly 11% year-over-year in 2023 Geling and the NBCN team focused on helping brands optimize their sales on TikTok Shop by connecting them with influencers and implementing effective content-driven strategies to promote their products.
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