Nigeria, a vibrant nation woven from over 300 ethnicities, finds a powerful unifier in football. For over a decade, Guinness has fuelled this passion, carefully curating unforgettable football experiences.
The premium beer brand, Guinness, has unified people though it’s power of goodness and communion and has been a catalyst behind some of the best football moments to life in shared optimism. Guinness saw not just a game, but a beating heart, a chance to unite this diverse nation under the banner of the beautiful game. In 2013 the brand, in a record-breaking feat unveiled the world's largest Nigerian jersey – a powerful symbol of unwavering support for the Super Eagles.
The night wasn't complete without the electrifying performances of top African artists, blending music and football for a memorable experience that resonated deep within the soul. Post pandemic, Guinness remained steadfast. They renewed their partnership with SuperSport, ensuring Nigerians wouldn't miss a single Premier League moment. What more you would ask? In 2022, in the spirit of fandom, Guinness surprised 20 superfans with a trip to witness the magic of the EPL live in London.
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