Biden’s past missteps with Latino voters have some activists worried that his reelection campaign won’t get crucial details right for the 2024 election.
vowed in 2020 to work “like the devil” to energize Latino voters, and flew to Florida seven weeks before Election Day to do just that. But, as he stepped to the podium at a Hispanic Heritage Month event near Disney World, Biden declared, “I just have one thing to say” and used his phone to play part of “Despacito.”
Democratic candidates won 57% of Hispanic voters during last year’s midterms, a smaller percentage than the 63% of Hispanic Latino voters Biden won in 2020 and the 66% of Hispanic voters supporting the party in 2018, according to AP VoteCast, a survey of the national electorate. Democratic strategist Maria Cardona said nearly every cycle features “activists with their hair on fire: ‘The campaign’s not doing enough, we’re not hearing from enough people.‘” She said Biden’s campaign is neutralizing those perceptions with “historic strides and investments” in Latino voter mobilization.
Matt Barreto, who does polling for the White House and the Democratic National Committee, said Latino outreach programs have intensified.Democrats were hindered in 2020 by the pandemic limiting on-the-ground organizing. But those efforts resumed in 2022, when Democrats nonetheless lost key House races in some heavily Latino areas.
Melissa Morales, founder of Somos PAC, which supported last year’s reelection of Nevada Sen. Catherine Cortez Masto, the first Latina elected to the Senate, said the midterms showed the importance of economic policies like affordable housing and healthcare — not GOP-led culture war issues.
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Biden, looking to shore up Hispanic support, faces pressure to get 2024 outreach details rightPresident Joe Biden’s small but notable past missteps when courting Hispanic voters have some activists worried that his reelection campaign won’t get crucial details right ahead of the 2024 election. Biden’s supporters counter that Democrats maintain an advantage on policies that matter to Hispanic voters. They also say they are doing more to energize the longtime core constituency than ever before. The president’s party has nonetheless seen a modest but notable erosion of support among Hispanic voters nationally in recent years. Democratic candidates won 57% of Hispanic voters during last year’s midterms, a smaller percentage than the 63% of Hispanic voters Biden won in 2020.
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