From Nigeria to the world: Afrobeats is having a global moment
Afrobeats is having a big transnational and transatlantic moment.A similar logic extends to the culture of downloads and streams. As such migration promotes the evolution and propagation of Afrobeats.
On the other hand, Afrobeat is what Nigerian music icon Fela Anikulapo-Kuti called his invention, which blended jazz, funk, psychedelic rock, and traditional West African chant and rhythms in the early 1970s. Afrobeat typically bears messages of liberation. Nigeria's over 200 million-strong population comprises a middle class that ranks among the world's most migrated. There are Nigerian populations in many parts of the world, owing to the country’s infrastructural challenges and high level of unemployment. Artists are not exempt from this departure, although success can give them the means to return home.
The explosion of these dance videos on TikTok, for example, demonstrates that language is no barrier to the acceptance and popularity of the music. CKay's became the most Shazamed song globally thanks to the love it garnered on TikTok. At the height of its popularity, TikTok and Instagram users were making more than 10 million videos a week using the song.Collaborations
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