How did a show that talks about eshays, Centrelink and a “tongue punch in the fart box” become a global hit? It might be part of a broader trend in Australian TV. | msmegwatson
could be on its way to developing a similar following, with videos under the hashtag #heartbreakhigh garnering almost 200 million views.
But that doesn’t mean it’s always easy to capture a meaningful international audience. Having access to a global streaming platform is one thing, but having cut-through in an incredibly crowded marketplace is another. “Basically every time Netflix puts out a new teen show from anywhere in the world, it becomes No. 1 in all the markets ... Teens have shown us again and again that they don’t care where anything is from, they just want to see stories about other teenagers.”
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