Karena Evans burst into the spotlight from her work with Drake, SZA, and Coldplay. Now, the NewHollywood cover star has naturally evolved as artists do into television. 🎬✨➡️
Evans reflects on music videos of the past while comfortably seated in her place in Los Angeles, fresh-faced with a sweater pulled to one side and her signature dark spiral curls tossed to the other. She’s coming off of a massively successful year having directed four projects including Chlöe Bailey’s “Have Mercy” music video andBefore she shot for television, Evans burst into the spotlight from her work with Drake , SZA ”) SiR , and Coldplay .
By the time she landed an internship at Popp Rok after a couple of stints in film school, she was determined to be the next great music video director. And, incidentally, Evans would be mentored by a legend in the industry. “I was texting a family friend, Boy Wonda, who's an amazing music producer. I was just talking about feeling stuck. I was feeling impatient. I was feeling hungry. I was feeling like I wasn't getting the kind of learning that I needed [in film school].
As a woman raised in the Bling Bling, audacious, hip-hop video era, talking about the hypersexualization of and colorism against the women in these videos is unavoidable. When Lanisha Cole was cast as the dark-skinned Black girl who was Pharrell Williams’s love interest in “Frontin,’” it marked a shift for me personally. Showing a dark-skinned Black woman as worthy of desire sent the message to Black girls that they, too, were desirable.
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