As stay-at-home orders grounded the Bay Area to a halt, Blade + Blue felt the impact immediately, as sales swung 60 percentage points downward. So the men's clothing seller has pivoted to churn out more than 7,000 face masks each week.
San Francisco This was meant to be a critical year for Blade + Blue, a San Francisco menswear company that launched eight years ago in founder Peter Papas' basement.
But what was intended as a period of refocusing after a stretch of unbridled growth turned into a sharp pivot. The seller of classic"old school cool" men's clothing is now using plainweave cotton fabric to churn out more than 7,000 face masks every week."It's certainly been a bumpy ride, but one well worth seeing through to the end," Papas said. The dramatic shift in operations came after a drastic swing in its business.
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