Luxury fashion brands are going into the restaurant business, from Gucci's Osteria in Italy to LouisVuitton's new restaurant in France, read about how brands are combining food, fashion and art to create an immersive shopping experience.
follows suit, with its interior designed to be reminiscent of his childhood. The decor has the charm of a town square in the South of France, complete with ochre amphoras, lemon trees and furniture in light wood. On the menu, visitors will find highlights hand-picked from the local Parisian food scene, including pastries from the traditional patisserie Stohrer and confectionery from A La Mere de Famille.
Not to mention the publicity generated on social media by photos of beautiful dishes presented naturally on clearly recognisable, branded, tableware. Experience is now the new mantra of luxury. Since the emergence and eventual popularity of online shopping and social media, the fashion industry has seen a shift in consumer trends and priorities.
Capitalising on the new gastronomic love of consumers, particularly younger ones, luxury houses are creating new touch points through their gastronomic spaces, while offering their customers a new type of multi-sensory experience. This incursion of fashion into the kitchen also allows creative directors to display their innovation and appreciation for the heritage, aesthetic and values of their respective luxury house.
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