Malaysians' love for fried chicken, coupled with a shift towards locally grown brands, fueled the food and drink scene in 2024. Consumers embraced cheaper coffee options from homegrown roasters, while a new wave of wine bars targeting younger generations with accessible wines and innovative menus emerged. The boycott of international franchises linked to the Israel-Gaza conflict also spurred the growth of local fried chicken brands known for their freshness and crispy texture.
From fried chicken to coffee and wine, here are the food and drinks trends that gripped the Klang Valley in 2024
Maybe that is why fried chicken brands have seen a major consumer behaviour shift from those brands in the pro-Palestine boycott list to locally grown brands.Driven by more cautious spending. drinkers looking for their daily jolt of java lapped up cheaper choices offered by homegrown brands.With wine, rather than court only the well heeled, a new movement saw more wine bars opening to target the younger generation.
Borenos from Sabah offers a satisfying experience at their Puchong outlet from juicy, fresh fried chicken to mashed potatoes and coleslaw — Picture by Lee Khang Yi Thanks to the boycott, coffee lovers who were pushed to these local brands have now discovered they like the cheaper alternatives.
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