De Vera’s career—currently spanning 30 years—is proof the automotive industry offers countless paths to take.
) out of his mom's west L.A. condo and then became a partner at a company that built race engines for Hondas.Super Streetfor the magazine, despite being an engineering student who'd never really taken photos before. Eventually, he was made an editor-at-large, and the flexible schedule allowed him to both pay his way through school and get his creative fix, even if it wasn't designing cars.
But for de Vera, it soon became clear that being a creator"was never enough to really have a full career. So, I had to get better at learning the business side and … transforming my understanding of numbers into numbers for business," he said."[I knew] that that was a specialty I could really hone and evolve [so] I could jump from one side to the other."De Vera worked as a consultant for various brands, including Pepsi. Photo courtesy of RJ de Vera.
"[Becoming] more business-focused and learning global business at a multinational Fortune 100 was something I really enjoyed and embraced," de Vera said."It also humbled me because it showed me what I knew about business was really small. I'd mostly done smaller- or medium-sized businesses, nothing at the scale of Meguiar's—or 3M for that matter, which was a $30 billion organization."De Vera said he believes life happens in stages, and Meguiar's was one of them.
"Coming from the Philippines, your first mentality is 'failure is not an option,'" he explained."But I think sometimes you learn that failure is a part of just the process. Sometimes I'm stubborn and I repeat the same idiotic thing two or three times just to make sure it's not going to work out. For me, the biggest [lesson] is how you continue to evolve and transition regardless if something is a success or a failure.
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