The conservative Gulf monarchy, often criticised over its human rights record, is attempting to burnish its image and attract foreign interest as it diversifies its economy away from oil. theSun theSundaily SaudiArabia shoppingspree sports CR7 F1
A picture taken early January 3, 2023 in Riyhad, shows a billboard welcoming the arrival of Cristiano Ronaldo to Arabia's Al Nassr club. AFPPIX: Al Nassr’s surprise capture of football superstar Cristiano Ronaldo is the latest in a string of high-profile sports acquisitions by oil-rich Saudi Arabia.
Five years later, the capital Riyadh will put on the 2034 Asian Games, an Olympic-style multi-sports event. Hosting an Olympics is the kingdom’s “ultimate goal”, Sports Minister Prince Abdulaziz bin Turki Al-Faisal told AFP in August. In October 2021, well before the swoop for Ronaldo, a Saudi-funded consortium completed its takeover of English Premier League club Newcastle United following a protracted wrangle with regulators.
Saudi money has created a schism in the golf world with the heavily funded LIV Tour, which has lured some top players with record-breaking prize money and eye-watering signing-on fees. British heavyweight Anthony Joshua has fought twice in Saudi Arabia, earning a big payday each time while swatting off criticism over alleged sportswashing.
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