The program aims to help small businesses improve their curb appeal through free professional design and financial incentives.
The city of San Diego wants to help local businesses revamp and revive their storefronts by offering money and no-cost design assistance.provides rebates and free design assistance to business owners who are looking to give their buildings a face-lift. For the upcoming fiscal year, the city has allocated $150,000 for rebates through this program.
The long-running program, which was established in 1986, offers this financial incentive for businesses to make an investment that ultimately benefits the local economy. Businesses can get help with decorative elements like a fresh coat of paint, new windows or lighting as well as practical design help for a sidewalk cafe.
For street-level, street-facing small businesses with no more than 25 employees, applicants can access 10 hours of design time with a licensed professional and reimbursement of half the project cost up to $8,000. “There’s a variety of reasons why people would like to improve their business,” Bibler said, such as attracting customers and increasing visibility. “But from the city standpoint, we’re willing to invest in that just to ensure that business owners keep the condition of their building and their facade fresh.”, a federally designated area of the city that encompasses the communities of Encanto, Barrio Logan, a portion of East Village and southeastern San Diego.
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