Nick Jonas for president? The singer and entrepreneur talks launching a popcorn brand and why friends refer to him as Commander-in-Chief when it comes to business.
“The fact that on the last tour, we were able to launch the popcorn, bring it to forty-something shows across the U.S. and then have our fans blow it up in this way was a really special thing for us,” Jonas tells. “We really don’t take that for granted for a second, just the investment that they’ve placed in us over many years, and the fact that they continue to show up and show so much support, means the world to us.
To hear Rob Garbowsky tell it, the “popcorn thing” was just something he did for fun, having learned to bake and cook from his mother at a young age. “My educational background is engineering,” Garbowsky says, “and I’m working in corporate America right now, which is pretty far from the popcorn world. But I’ve always loved being in the kitchen and experimenting with spices and flavors and this is just another vehicle for that.
For a few years before Rob’s popcorn became “Rob’s Backstage Popcorn,” Garbowsky would make a batch for the Jonas Brothers whenever the group came through the East Coast. It quickly became a staple on their backstage rider, and gained a following within their bandmates and crew.
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