Starting from scratch in 2019, a Kelantanese specialty food business has grown into a thriving enterprise, earning RM2.2 million (£400,000) in sales within a year. This venture, led by a Chinese-Brit married to a Kelantanese Malaysian, began when he left his architecture career to follow his passion for food, introducing the unique blue-dyed wood rice and aromatic herbs to locals and tourists in the UK.
Starting from scratch in 2019, it has since grown into a thriving business, earning a remarkable RM2.2 million in sales within a year.
This Kelantanese specialty, known for its striking blue-dyed wood rice and aromatic herbs, has captured the hearts of locals and tourists alike, bringing a taste of Malaysia to the UK.began when its vendor, a Chinese-Brit married to a Kelantanese Malaysian, left a decade-long architecture career to follow his passion for food.
“I feel like I’ve lost interest in architecture. That’s why I decided to start a business selling Nasi Kerabu, especially since I grew up in an environment surrounded by food,” he shared with TikTok creator Chris because of how delicious they were. He also wondered how the vendor managed to make the blue rice.In the comments section of the video, many netizens expressed pride in seeing this iconic dish from Kelantan being promoted in London.
One user called orked commented: “I think they’d be excited and eager to try it if you told them that the blue color comes from bunga telang , not regular food coloring.” “Kelantanese going global! Representing your country through its rich food culture. Thumbs up, and don’t forget to keep the original Kelantanese taste. Don’t ever make it differently,” Bani Jawi wrote.SSPA: Health Ministry to meet with nurses’ unions tomorrow
Architecture Food Business Nasi Kerabu Kelantan Malaysia Entrepreneurship
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