Frisco approves Tourism Public Improvement District

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Frisco approves Tourism Public Improvement District
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Goal is to attract more sporting events, conventions and business

Beginning Jan. 1, hotels with 75 or more rooms will collect a 2% fee on each room for each night sold. The revenue generated would then be used to market Frisco as a destination and boost hotel occupancy citywide.a tourism public improvement district. In 2015, Fort Worth, Arlington, Austin and San Antonio got the go-ahead.

“The TPID allows for additional funds for the DMO to extend marketing reach and provide incentives to win meeting, convention, and sports business, as well as grow tourism in Frisco,” Jeff Smith, vice president of Omni PGA Frisco Resort and TPID board member, wrote in the news release. Marla Roe, executive director of Visit Frisco, said the district will promote new programs and initiate a wider audience.President and CEO of Texas Hotel and Lodging Association Scott Joslove said the economic benefits to cities that established TPIDs have been phenomenal.

“Tourism public improvement districts promote economic development citywide,” he said. “When you have additional incentive and marketing of hotel activity, restaurant and retail activity goes up, as well as sales tax revenue.”. Susan McFarland is a longtime journalist in DFW who previously worked as a city government/crime beat reporter for the Fort Worth Star-Telegram and a breaking news reporter for United Press International.

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