EXCLUSIVE: Fremantle has joined BBC Studios in abandoning its physical presence at the Mipcom TV market in Cannes later this year, as it seeks to protect staff amid the coronavirus pandemic. The pr…
will not exhibit at the event, which organizer Reed Midem remains committed to staging on 12-15 October on the French Riviera.
Fremantle made the decision to pull out late last week, and in doing so, it follows BBC Studios, which is understood to have decided earlier this month to not take up residence at its bespoke aluminum stand at Mipcom.A BBC Studios spokesman said: “In order to give certainty to customers and colleagues, we have now confirmed that while BBC Studios will not have a physical presence at Mipcom 2020, we will be fully supporting the event through digital delivery.
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