For Fox, the strategy is identical to the way it handled the World Cup in Russia four years ago. But there is another dynamic at play in Qatar: Qatar Airways, the state-owned airline, will serve as a major sponsor of the network’s coverage.
The Qataris are hoping to use the World Cup to showcase their country to a wider global audience. An important piece of that is to have the American broadcaster in the country, said two of the people who were told about the deal. They described Fox executives as celebrating the deal because the network can deliver a more robust broadcast to viewers but won’t have to pay for it.on the Doha waterfront that includes four stages and more than 20 LED screens.
In a statement, Fox said: “Qatar Airways is a major sponsor of FIFA World Cup 2022 and will have significant presence across our entire coverage of the tournament. They, along with our portfolio of blue-chip sponsors, allow us the opportunity to present unrivaled coverage of what arguably stands to be one of the best World Cups ever with the long-awaited return of the U.S. Men’s National Team.
After this story was published, a Fox spokeswomen sent an additional statement to the Post, denying the network’s deal with Qatar Airways included comped flights.The change in schedule from the usual summer World Cup was made to accommodate the extreme heat in Qatar and would be a headache for any American broadcaster. Instead of sharing the summer with baseball alone, this tournament will compete for viewers with the NFL and college football.
How the tournament is covered — and how the Qataris react to that coverage — will be closely watched. In an 11th-hour decision, Qatar . It was a leading story for many news outlets Friday morning, and was noted in the latest news section of Telemundo Deportes’ website, but not on Fox Sports.
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