Founder of Black Milk Clothing Dies in Holiday Accident

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Founder of Black Milk Clothing Dies in Holiday Accident
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James Lillis, known as jL, the CEO and founder of alternative clothing brand Black Milk, has passed away in an accident while on holiday. The brand confirmed his death on Friday and called on their community to celebrate his life and legacy.

CEO and founder of alternative clothing brand Black Milk has died in an accident while on holiday. James Lillis , known as jL, passed away during an accident on holiday recently, with the brand confirming his death on Friday. Lillis started making clothes in 2009, founding Black Milk clothing shortly after he realised he could sell to like-minded people online.

The brand steadily built a fanbase over the next decade, now amassing thousands of loyal customers and over one million followers online

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