Former HBO CEO Richard Plepler is in talks to create original content for Apple TV+

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Former HBO CEO Richard Plepler is in talks to create original content for Apple TV+
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Apple TV+, the company's new exclusive streaming service, is poised to compete with the likes of Disney+, Netflix and HBO Max.

His talks with Apple underscore the race for production talent among streaming players as the landscape becomes more crowded. Plepler is being courted by Apple TV+ heads Jamie Erlicht and Zack Van Amburg, who are hoping he can bolster the unit's lineup of high-quality content, CNBC has learned.

Celebrities including filmmakers J.J. Abrams and Steven Spielberg and actress Jennifer Aniston are already involved with Apple TV+. But with just nine new programs at its debut, Apple TV+'s selection is far more limited than its competitors. Apple TV+ is a $4.99-per-month streaming service featuring original shows and movies paid for by Apple. It's poised to compete with the likes of

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