Former Christie’s Star Sees the Future of Art Sales in an App

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Former Christie’s Star Sees the Future of Art Sales in an App
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An art-auction app aims to harness the theatrics of live events and the discretion of private sales

A former Christie’s rainmaker who left the art world two years ago after masterminding some of the industry’s biggest sales—including a $450 million Leonardo da Vinci—has reemerged with a virtual auction platform of his own.

On June 20, Loïc Gouzer launched Fair Warning, a members-only app that will auction a single work of art roughly every week beginning June 28. The swipe-to-bid sales will be conducted at 5 p.m. ET for several hundred collectors and art advisers he will invite to join or allow to apply, Mr. Gouzer said.

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