Models are directing their own photoshoots at home -- and those who live with a professional photographer have a leg up. Usually, shoots involve a team of 20+ stylists, makeup artists and set designers. No more in the coronavirus era.
Some of the world’s biggest fashion brands are asking locked-down models to shoot their own campaigns to promote the latest clothing collections.
Anthony Bourgois, the president of Women Management, part of the Elite World Group, gathered some of his best talent willing to stage photo shoots from home and won interest from different brands.“What we did at Women [was to send] a very big presentation to all our clients, basically telling them where models are, pictures of their location, because we want to help them to organize home shoots,” he told MarketWatch.
For those who cannot access a nice location or somebody to help with pictures, “it is tough,” Bourgois said. Only about 40% of his talent have been able to secure work from home. “It’s definitely a new experience — Victor has always used me for art projects, and we have worked together on a couple of shoots before, but this is entirely different,” she told MarketWatch.
Clients have talked about returning to photo studios at the end of May and in June as several jurisdictions ease lockdowns, Bourgois said, but the industry could look a lot different.
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