This company is shutting down its nearly 200 retail locations, distribution centers and website on Black Friday.
Black Friday is usually when hoards of shoppers descend on their favorite stores in hopes of snagging the perfect gifts. While it can be a time of excitement, it can also be a time of chaos and stress.REI decided to set the trend toward something more peaceful on this often chaotic day.
HOW TO DRESS WARMLY FOR WINTER WEATHER ADVENTURES"The fact that we took what was ultimately our core being a retailer and said, ‘No, we're going to reprioritize things,’ I think is just really special and shows the commitment to Opt Outside as a movement," Frey said.For Frey, Black Friday no longer involves waking up early to prepare a store for the holiday shoppers.
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