The growing popularity of hyper-realistic 'virtual' influencers is sparking debate over the future of advertising -- and South Korea's demanding beauty standards.
She's got more than 130,000 followers on Instagram, where she posts photos of her globetrotting adventures. Her makeup is always impeccable, her clothes look straight off the runway. She sings, dances and models -- and none of it is real.
That includes raking in profits for the company in the multibillion-dollar advertising and entertainment worlds. Like their real-life counterparts, virtual influencers build a following through social media, where they post snapshots of their"lives" and interact with their fans. Rozy's account shows her"traveling" to Singapore and enjoying a glass of wine on a rooftop while her fans compliment her outfits.might consider interacting with an artificial person somewhat odd.
"Many big companies in Korea want to use Rozy as a model," said Baik Seung-yup, the CEO of Sidus Studio X."This year, we expect to easily reach over two billion Korean won in profit, just with Rozy." The models are in high demand because they help brands reach younger consumers, experts say. Rozy's clients include a life insurance firm and a bank -- companies typically seen as old-fashioned."But they say their image has become very young after working with Rozy," Baik said.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Man fatally shot, 2 others critically wounded while stopped at red light on Far South SideA man was killed and two others were critically wounded in a shooting early Saturday near 87th and Damen in Gresham, Chicago police said.
Read more »
Regulation of Cryptocurrency in South Africa Should Not Scare Away Investors Experts Say – Regulation Bitcoin NewsGreg Rodrigues said:'Crypto is global and highly fluid, tending to flow into markets where regulations are welcoming, and just as easily out of those that are not.' regulations
Read more »
Ukraine reports Russian losses of 105 troops, tanks, ammo depots in southThe success comes as Ukraine prepares for a major counteroffensive in the south. A think tank says it could stave off Russian annexation plans.
Read more »
Six arrested in stray-bullet killing of 13-year-old South Carolina girlCHESTERFIELD COUNTY, S.C. — A 13-year-old girl is dead and six people are under arrest after police alleged the suspects unleashed a barrage of gunfire with an assault weapon into her South Carolina home, striking her as she was playing video games in a room with a younger child.
Read more »
Intermittent lane restrictions on US 191 south of Eagar Aug. 2-11
Read more »