Ford will use the Mustang name, previously reserved for a muscle car, for an electric SUV
) will tag its new electric sport utility vehicle with the Mustang name, the automaker said on Thursday, seeking to entice customers into a new era by linking it to the model whose groundbreaking design in the 1960s combined sportiness and affordability.
Customers in the United States, Canada and Europe can start ordering the electric vehicles on Nov. 17, Ford said. The Mach E is the first of a more than dozen all-electric automobiles the company plans to launch by 2022 with an investment of $11.5 billion as it moves away from traditional gasoline-powered cars.
Using the Mustang name signals that Ford intends to do the same, leaving behind the prior strategy of positioning electric vehicles as practical, “green” cars.
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