Ford Says Its Electric Vehicle Project Should Be Seen as a Startup After Reporting $2.1 Billion in Losses

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Ford Says Its Electric Vehicle Project Should Be Seen as a Startup After Reporting $2.1 Billion in Losses
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Ford's EV unit reported a $2.1 billion loss this year and expects its financial losses will keep coming in 2023.

The EV operation under Ford Motors should be considered a startup, the company said, and as with any other startup, it can take time for it to get off the ground.

The reorganization includes introducing Ford Blue, a traditional engine business, a Ford Model e electric vehicle unit, Ford Pro which operates its commercial and government vehicle unit, its automotive mobility solutions unit called Ford Next, and its Ford Credit unit which operates the company’s financial services.

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