Ford quality chief retires as CEO tries to boost reliability, reduce recalls

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Ford quality chief retires as CEO tries to boost reliability, reduce recalls
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“Quality is our No. 1 priority as a company, and Jim Baumbick is the right leader to deliver world-class quality and reliability at Ford,” CEO Jim Farley said.

At the company's annual shareholders meeting in May, Farley said the problems are affecting Ford's financial performance, but also causing pain for customers.

He said fixing the problems will require new talent, which the company has, as well as a culture shift and better processes for engineering, manufacturing and supply chain management.

The move, Ford said, will integrate quality improvement work in design, engineering, manufacturing and the supply chain.

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