Ford Drops A Bomb On Dealers — You’re Either In Or You’re OUT!
, a DC fast charger installation costs between $28,000 and $140,000. If anyone thinks it will cost up to $1 million to add two DC fast chargers and a simple Level 2 charger to a Ford dealership, we have a bridge in Brooklyn that we would like to sell you.]
Tom Moloughey reports that Ford hasn’t decided exactly what that hard cap will be, but it will be small and intended only to satisfy orders for the dealer’s most loyal customers. Ford estimates the cost for dealers to become Model e Certified dealer will be about $500,000, with as much as 90% of the cost attributed to charging infrastructure.
Older readers may recall an experiment GM tried in the 90s with its upstart Saturn division. Its key feature was no haggling over prices. Everyone got the same deal. Some people actually enjoy arm wrestling with a sales person like they were buying an Oriental rug at a bazaar, and they were free to go down the street and play those macho games. But if you wanted a Saturn, it cost the same whether you lived in Albuquerque or Altoona, whether you were male or female, young or old, rich or poor.
Model e Certified dealers will have to post set prices for the electric vehicles online at Ford’s website. Customers can view the set pricing, complete the purchase online, and even schedule home delivery. But ultimately, it’s the dealer’s decision what price to set for the vehicles and there will likely be price variation from dealer to dealer.
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