Ford will fine dealers $25,000 if they sell their electric F-150 Lightning demo trucks early.
Pricing for the F-150 Lightning starts around $40,000.demo trucks, or "mannequins" as they are referred to in the business, to use for test drives and to help promote the milestone model., the program includes increasing incentive payments for keeping the vehicles in service for up to six months and one big disincentive if they decide to sell it before then.
Ford hasn't said exactly how many F-150 Lightnings it expects to deliver this year, but is aiming to be producing the trucks at a rate of 150,000 annually by the middle of 2023.
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