T Bone Burnett produced a version of Bob Dylan's 'Blowin' in the Wind' that will be auctioned off this week. Can his new company make the music biz more like the art world?
Right now, the process is expensive. But that makes it easier for Neofidelity to sell the discs as art. “What’s the definitive version of a song worth?” Burnett asks. Finding out means turning the music industry’s usual economics upside-down. Both Dylan’s first recording of “Blowin’ In the Wind” and the song itself are worth so much because they’re so widespread.
For Burnett, creating a new way to value recorded music is part of the point. “We’ve all been conditioned to accept the terms of, and react to things from the frame of, mass production – this is not that,” he says. “I want to break free of the parameters of musicians since the age of mechanical reproduction, where the government and broadcasters and tech companies tell us what music is worth.
There will be other originals — Burnett recorded a few more songs with Dylan, and he hopes to work with other musicians, too. “Many artists could put together an edition of 100,” he says. Eventually, he could even use the ionic deposition process to produce high-quality limited-edition copies of iconic albums.
For now, though, Burnett is focused on new recordings. It’s a shame that more people won’t hear them. But they ought to listen to what Burnett has to say.For the Record is a weekly column from deputy editorial director Robert Levine analyzing news and trends in the music industry. Find more
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